Thursday, April 21, 2011

Junk Food Originals Launch at Colette

LOS ANGELES - April 20, 2011 - Junk Food, the original vintage t-shirt company and celebrity favorite, is going to be launching its newest Junk Food Originals collection exclusively at Colette in Paris on May 9, 2011, in collaboration with Coca-Cola to commemorate the beverage company’s 125th anniversary.  The collection, which is a tribute to original t-shirts from the 1950s, feature authentic luxuriously soft jersey fabrics, ladder stitch detailing, aged dye and wash processing, hand-done vintage graphics, and relaxed stylish fits.  “The t-shirt as a sportswear piece was born out of rebellious style and irreverent self-expression,” says Andrei Najjar, Vice President of Marketing.  “Where better to launch this than Colette – a fashion powerhouse of all things cool – and with Coca-Cola, an American icon.”

The collection, which will be distributed in premium boutiques and department stores throughout the world beginning in June, will retail from $45-100.  The collection can be found at www.junkfoodclothing.com.

About Junk Food:
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market.  Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world.  A fully-owned subsidiary of Delta Apparel Inc. (AMEX: DLA), Junk Food is a licensing powerhouse with distribution rights to over 80 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.

About Coca Cola’s 125th Anniversary:
To commemorate Coca-Cola’s 125th Anniversary, Coke has partnered with an arsenal of leading lifestyle partners to curate products of happiness.  The product will highlight moments in history that have brought smiles to peoples’ faces in art, fashion, entertainment, and home.  In-store displays and event programming will feature lifestyle products from various Coca-Cola partners, including Jack Spade, Junk Food, Emeco, and Assouline.  The initiative, which launched during Milan Fashion Week, will continue through the balance of 2011.
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BEHIND THE SCENE LOOK @ LORE'L & RED CAFE ON SET OF "MAKE IT POP"


Behind the Scenes video of the upcoming Lore'l - Make It Pop video directed by Ramon "Ray Cutz" Cruz. The first single off her upcoming Shakedown project "Leading Lady". Behind the scenes video directed by Chelios Films.





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PHOTOGRAPHER - FELIX NATAL JR.
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MAKE IT POP - CLEAN VERSION


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OLIVIA - OFFICIAL MUSIC VIDEO & MUSIC DOWNLOAD "DECEMBER"

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OLGA KAY AND TWEAK FOOTWEAR JOIN FORCES FOR ‘MOOSHOOS’


OLGA KAY AND TWEAK FOOTWEAR JOIN FORCES FOR  ‘MOOSHOOS’
The New Addition to the Tweak Footwear Line Comes Just in Time for Warm Weather 
HERMOSA BEACH, CA (April 20, 2011) – With Spring in full throttle and Summer here in a hot minute, it’s the perfect time for Mooshoos to hit the pavement at TWEAK Footwear
Mooshoos were designed by new media sensation Olga Kay with the help of her enormous fan base (her “Moosh Army”), for teens and the teen-at-heart, and were executed by the creative team at TWEAK. 
The highly anticipated street shoe, created with both male and female “Moosher” style appetites in mind, will be featured in two sizzling “hot” color combinations, and will include Moosh Army emblems, an Olga Kay image, dog-tags and other cool, quirky features only a true Moosher can appreciate (see images).
Tune in to Olga Kay’s channel (www.youtube.com/olgakay) to watch the official launch video.  Fans can see the progress via TWEAK’s Design page  (http://www.tweakfootwear.com/shoes/mooshoos/) and can order online at www.tweakfootwear.com.




 ABOUT OLGA KAY
Best known for her wildly popular “The Olga Kay Show,” Olga is a new media phenomenon with over 30 million views and close to 500,000 subscribers.  Her comedic timing, acting and writing/producing talent shines in her breakout series. Because of her incredible fan base among teens and young adults, Olga has garnered attention from moguls in the entertainment industry, corporate America, and more, to whom she has on occasion lent her celebrity.  In the budding realm of “NEW MEDIA” Olga and her “Moosh Army” are taking the “internet by storm.”  Millions of people tune in to her show and laugh at her zany antics, and even more catch her many guest appearances (BlackboxTV, IamRogue’s ‘Tube Top,’ Disney’s ‘Take180’ and more)!

ABOUT TWEAK FOOTWEAR
Based in Hermosa Beach, CA, TWEAK is a lifestyle brand that translates into reality the desires and ambitions of young, contemporary consumers. Through interaction via social media sites, TWEAK connects relevant individuals to a community that supports and signifies modern youth culture, while creating a unique and culturally diverse product range.



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